In this television commercial, we follow the journey of a man who's travelled the globe in search of the ultimate deals.
However, as he gazes upon the breathtaking landscape resembling at the end of his travels, upon the breathtaking
landscape resembling the Grand Canyon. He has a profound realisation that the best deals have been right at his fingertips
all along, on his phone. These incredible deals are waiting to be discovered on the Takealot, Mr D, and Superbalist apps,
collectively forming the Ultimate Checkout.
Our story begins with our intrepid explorer, who has ventured to places as diverse as the Grand Canyon and beyond.
He becomes our guide, leading us through a mesmerising tapestry of different worlds, each representing a unique facet
of the shopping experience. These worlds include the enchanting snowy forest, a realm of cutting-edge fashion, a bustling
city of gourmet restaurants, and a fantastical universe where gifts rain down from the heavens. As we journey alongside our
protagonist, we witness the magic of these worlds unfold, all while he enlightens us about the incredible deals awaiting us on
his trusted apps. The message is clear: the world of shopping is at your fingertips, and it's time to embark on your own
adventure through the Ultimate Checkout.
With the use of this remarkable tool, Virtual Green screen, we achieved a remarkable feat: traveling all over the world for
our TV commercial while adhering to a modest budget. This innovative approach allowed us to transcend financial limitations
and create a visually stunning and expansive advertisement that showcased the global reach of our message. By leveraging
this technology, we turned a minimal TV budget into a passport to traverse the world, reinforcing our message of exploration
and discovery, all while staying within our financial constraints. We harnessed this tool to globe-trot on a tight TV budget,
showcasing our message of exploration and innovation.
Agency
M&C SaatchiAbel Cape Town
Creative and Concept: Bheki Bandla, Balekane Mokoditoa
Art Direction: Bheki Bandla
Creative Director/Copy Writer: Balekane Mokoditoa
Business Operations/Client relations: Carmen Marais
TV Producer: Ronwin Barnes
Business Unit Director: Nicole Morris
ECD: Jake Bester
Production House
Robot.tv
Director: Gregg Bailey
Post Production
Strangelove
Editor: Shelby Ncube, Darian Simon
Colour: Charmaine Greyling, Darian Simon
Audio: WeLoveJam Studios