The FX4 is not just another Ranger. Amongst other new visual cues, it comes standard with the FordPass app, so you can put your car to the test like never before. We created 3 content films inviting 2 real friends (yes, they weren’t actors) to take on the truck with bold, honest and epic ‘yes man’ kind of challenges that help us demonstrate how amazing the FordPass app really is.
These long format films, put the Ford Ranger FX4 through the ultimate challenges, literally. Through breath taking South African landscapes and demanding terrain, we set out to prove the capabilities of the FX4 and the power of Ford Pass connectivity by putting the vehicle through 3 challenges.
For NET#WORK BBDO
Creative Director: Steven Tyler
Art Director: Steven Tyler, Bheki Bandla
Writer: Lazarus Mathebula
Producer: Caroline Switala
Strategist:Tebogo Koena
Strategist: Fisokunhle Tshivhandekano
CHIEF CREATIVE OFFICER
Roanna Williams
Production: 7Filmes
Director: Lourens van Rensburg
Producer: Stuart Botha
Post Production / VFX: fresh VFX
VFX Artist : Brad Glossop
VFX Artist : Brad Glossop
Editorial: James O'Sullivan
Editor:James O'Sullivan
Editor:James O'Sullivan
Music / Sound Composer: Markus Smit
Studio: Earworm
Animation: Kinetic, Estian Fourie
Media: Mindshare