Insight:
Mzansi loves a creepy story, from Pinky Pinky, to Lesilo Rula and more. These tales have been told to kids and adults alike for years. But we all know that no story is complete without an equally scary sound effect or two.
GrossSeries Drop:
We partnered with influencers on TikTok and Instagram to bring the GrossSeries campaign to life.Each influencer received a branded GrossSeries bag filled with groceries. Their challenge was to create local Mzansi horror tales using their own recipes, incorporating the groceries provided.
People could shop the series on the Mr D app.
For Mr D by MC Saatchi Abel
Art Direction: Bheki Bandla.
Copywriter: Tom Kratz
Creative Director: Lazarus Mathebula, Eloise Timmis
Business Operations / Client relations: Joshua Francis, Lameez Maasdorp
Business Director: Londi Jonck
TV Producer: Nicole Mohamed
Executive Creative Director: Jake Bester.
Creative Director: Lazarus Mathebula, Eloise Timmis
Business Operations / Client relations: Joshua Francis, Lameez Maasdorp
Business Director: Londi Jonck
TV Producer: Nicole Mohamed
Executive Creative Director: Jake Bester.
Director: Ken Kamara
Production House: Bird on a Wire
2024.