We wanted to bring the Doritos Flamin’ Hot Nacho Cheese chips to life. By shooting all of the consumption shots and cinemagraph plates at a fire station. We wanted to convey the heat that Doritos Flamin’ Hot chips brings to your mouth by getting our influencers to eat them in a really hot environment. We picked 6 of the hottest creators, influencers, and musicians in the streets. Uncle Party Time, Kamo Mphela, DeeKoala, FKA Mash, Carpo, and Major League Dj's. Each week we released our influencers hot content on their Instagram and Twitter pages, supported by product content on the Doritos social media pages.
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Week 2 -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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After shooting some really cool scenes with our influencers we then moved to the product shots.
😋 Which are the Flamin' Hot chips on a fire truck, surrounded by flames to further reiterate how hot these chips are. 😋
Agency
Net#work BBDO
Art Direction: Bheki Bandla
Copywriter/Creative Director: Lazarus Mathebula
Digital Strategist: Babalwa Nyembezi
Business Operations/Client relations: Thomas Lefine, Lorienne Platt.
TV Producer: Caroline Sitwala
Business Unit Director: Ryan Levie.
Chief Creative Officer: Roanna Williams
Production House.
Fort.co
Director: Amir Singh
Executive Producer: Craig February
DOP: Brendan Barnes
Wardobe Stylist: Chloe Andrea
Editor: Clayton Rolfe
Production Designer: SamDell
Audio: Hey Papa Legends Studio.
Composer: Myles McDonald
Vocalist: Boskasie
Our Flamin' Hot Influencers:
Uncle Party Time, Kamo Mphela, DeeKoala, Major League Dj'z, Carpo