Idea: Flavouritism is real.
Showcase that when you find your favourite Weet-Bix flavour, you will not be able to keep it to yourself because of Flavouritism. Because Weet-Bix is more than a brick, it’s a breakfast cereal that coined a new term to describe what it feels like to find your favourite flavoured breakfast brick. And when you have Flavouritism, you have your flavourite.
Flavourites The beauty of ‘Flavourites’ as a creative expressions that it also acts as a collective noun for the 3 new flavours.
For PEPSICO by MC Saatchi Abel
Art Direction: Bheki Bandla.
Copywriter: Bianka Wessels
Creative Director: Alicia Nicole
Creative Director: Alicia Nicole
Business Operations / Client relations: Nicita Allies,
Business Director: Londi Jonck
TV Producer: Ronwin Barnes Jr Producer: Lebo Mothibi
Executive Creative Director: Jake Bester.
TV Producer: Ronwin Barnes Jr Producer: Lebo Mothibi
Executive Creative Director: Jake Bester.
Production House: Bioscope films